EXPERT WRITING SUPPORT
According to an old saying a picture is worth 1000 words. I respectfully disagree. Used with skill, words have power to inform, explain and illuminate far beyond the mere visual impact of any picture.
Welcome to my web site. I am David L. Brown, APR, a professional writer and communications executive with many years of experience in a wide range of fields. My specialties include features, news, interviews, and commercial projects such as collateral brochures, newsletters, speeches, web sites, blogs, annual reports, scripts, white papers and books. I am seeking freelance opportunities as a copywriter and editor.
For details about what I can do for your organization, click here, or read on to learn about my philosophy and background.
• RULE ONE: EXPLAIN FEATURES, SHOWCASE BENEFITS
I’ll bring to your writing projects a broad range of specialized knowledge. Among the first questions I will ask are: “Who is your audience?” “What are their needs?” “How will they benefit?” from using your product or service. Following up on the answers to these key questions I’ll deliver clear, concise copy to explain features and showcase benefits. That’s the secret to effective marketing communications.
All too often corporate materials are heavy on features but leave the all-important benefits to be recognized by the reader or viewer. Not surprisingly, many fail to make the connection. When I create copy for your next project, I’ll make sure the key features are understood and the benefits shine through. That’s the true path to more effective marketing.
To learn more about the broad range of expertise I’ll bring to your projects, click here to visit the sidebar page My Features & Benefits.
• WHO IS THIS GUY?
A graduate of the top-ranked University of Missouri School of Journalism, during my long career I have been a newspaper reporter and columnist; a magazine feature writer; a copywriter in the advertising department of a Fortune 20 company; and director of publications for a major national health charity. For more than two decades I was owner and creative director of an award-winning full-service public relations and marketing communications agency in Chicago.
My firm had as many as ten professional staff members providing copy, photography, design and production services. I have personally conducted thousands of interviews and written myriad articles, speeches, scripts, brochures, news releases, case studies and even three books. I’ve managed projects ranging from annual reports, public relations programs, speeches and product catalogs to newsletters, business plans, publicity campaigns and company magazines. For details about my expertise and services, click here.
• A LONG-TIME CLIENT SAYS…
Here are excerpts from what one long-time corporate client said about me (name and phone number on request):
“It has been my pleasure to know and work with David L. Brown for over twenty years. Of all the outside suppliers I used, David was the most versatile, productive and enjoyable to work with. I could give him an assignment and he would come back with a proposal that was 98 to 100 percent on target every time. His quality of work was outstanding. He always met our deadlines, which in some cases were not very realistic. His productivity always amazed me. I have absolutely no reservations about recommending David L. Brown. You will be greatly rewarded when you add him to your team.”
• LET’S GET TOGETHER
I live in Rio Rancho, New Mexico between Albuquerque and Santa Fe. Today’s business climate rewards efficiency and no matter where you are, thanks to the wonders of modern telecommunications I can work with you and your staff via phone, email, fax, conference call, FTP and courier. Call or e-mail me today and I’ll start the creative juices flowing for you. Phone 505-867-4840. Email david (at) dlbrown-inc (dot) com. Click here for complete contact information. Go here to learn details about my qualifications and services.
PS — To read my occasional newsletter containing tips, musings and ideas about the art of writing, click here.